For A Moment In Time
I went for my first ever photoshoot for an ad campaign yesterday! It was for one of our Clients and it was really last minute but I must say it was worth it. Even if the talent fee that we're getting is not a lot. Even if we had to stay up till 12 something taking shot after shot. Even if I only got so little sleep and had to wake up early for my morning workout. IT WAS WORTH IT!
It was worth the experience! The greater thing about this campaign is that it's not coming out in Malaysia. It's going straight to Hong Kong!
The idea behind the photoshoot was to have a tram full of angry Chinese being squeezed to death in this tram ride. Our set up was a mere rectangular space with a few chairs and a small roof where the supposed hand rails are. In this small space, we had to fit 20 people, young and old. Our only direction was to either stand or sit and give 'pissed off' expressions. Pretty simple? Not really! It was pretty hard to hold that angry face especially since half the talents were colleagues and the other half were friends of colleagues.
That's about it for the shoot. What I really wanted to talk about was the one observation I made for the night. One very incredible observation that binds us human beings together.
Most of us colleagues while the others were strangers to us. But being cramped in that little space and having to pretty much violate all personal space and body parts due to the squeezing, changed our relationships with each other for a moment in time. In that moment of being together in the tiny space, it was as if we had been friends for a long time.
I didn't know the girls standing next to me in one of the shots, but somehow with all the squeezing, pushing and pulling, we found a common ground to be comfortable with each other. After rounds of pictures, it was easy for one to rest her head on my shoulder due to being tired. It was easier for the other girl next to me to put her arm around me and make a joke. It was easier for the gay guy behind me to ruffle my hair! It was easy for all of us to crack jokes amongst ourselves with each shot that was taken.
To me, this was amazing! The idea that people can come together as one without having to know each other. Total strangers who become your closest friends for a moment in time.
I left the studio still not knowing these people that I met. I didn't know their names or their age or what they did for a living, but during those few hours, they were my companions and and most of all, they crossed my path...hopefully leaving something behind.
It was worth the experience! The greater thing about this campaign is that it's not coming out in Malaysia. It's going straight to Hong Kong!
The idea behind the photoshoot was to have a tram full of angry Chinese being squeezed to death in this tram ride. Our set up was a mere rectangular space with a few chairs and a small roof where the supposed hand rails are. In this small space, we had to fit 20 people, young and old. Our only direction was to either stand or sit and give 'pissed off' expressions. Pretty simple? Not really! It was pretty hard to hold that angry face especially since half the talents were colleagues and the other half were friends of colleagues.
That's about it for the shoot. What I really wanted to talk about was the one observation I made for the night. One very incredible observation that binds us human beings together.
Most of us colleagues while the others were strangers to us. But being cramped in that little space and having to pretty much violate all personal space and body parts due to the squeezing, changed our relationships with each other for a moment in time. In that moment of being together in the tiny space, it was as if we had been friends for a long time.
I didn't know the girls standing next to me in one of the shots, but somehow with all the squeezing, pushing and pulling, we found a common ground to be comfortable with each other. After rounds of pictures, it was easy for one to rest her head on my shoulder due to being tired. It was easier for the other girl next to me to put her arm around me and make a joke. It was easier for the gay guy behind me to ruffle my hair! It was easy for all of us to crack jokes amongst ourselves with each shot that was taken.
To me, this was amazing! The idea that people can come together as one without having to know each other. Total strangers who become your closest friends for a moment in time.
I left the studio still not knowing these people that I met. I didn't know their names or their age or what they did for a living, but during those few hours, they were my companions and and most of all, they crossed my path...hopefully leaving something behind.
Posted by andrea at 1:45 PM ::
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3 Comments:
I love this piece of entrance!!
me too!! It was a 'wow' moment for me :)
okie I know I don't really comment on your blogs Andy (i prefer to stalk you! hahaha) but yes, this is indeed a deep insight ;)
Good stuff!
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